Not only is Louis Vuitton now an Official Partner of Formula 1, the brand has also become the title partner for the Australian Grand Prix, with the race now being known as the Formula 1 Louis Vuitton Australian Grand Prix 2025.
The iconic brand will also be involved throughout the race weekends. For example, during the podiums celebrations, their Louis Vuitton Trophy Trunks will display the ‘V’ in a color scheme unique to the race venue. This partnership is also important to the Global LVMH Partnership, which celebrates the magnificence of fashion and sports coming together.
The CEO of Formula One, Stefano Domenicali, commented, “We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. […] The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula One and I am pround to start it with out passionate partners at Louis Vuitton.”
Meanwhile, Pietro Beccari, CEO of Louis Vuitton, said, “I am immensely proud of this partnership between Louis Vuitton and Formula One […] The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”
This news only makes us look forward to the Australian Grand Prix even more, as fans eagerly await the first race of the 2025 season.
